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Turbosmart | Netsuite and WooCommerce | Hinterlands
Background
Turbosmart is a world leading Australian manufacturer in performance accessories for forced induction vehicles for both the professional motorsports and aftermarket (street) industries.
The Challenge
Our partnership with Turbosmart began in early 2018 to redesign and develop a user-friendly, modern eCommerce website where users can easily access product information including; where to purchase, technical information, news and releases and after-sales support.
Through our digital marketing efforts, we were able to help Turbosmart reach its target audience and attract potential clients in different regions, improve customer service interactions, and effectively grow its business. The site was successfully launched in October 2018 to coincide with the SEMA premier trade annual event.
What we did (Solution):
- Responsive website redesign to support modern design principles and best practices
- Create a more user friendly and more visual products with improved and well organised content and filtering
- Integration between NetSuite ERP, WooCommerce and Wordpress CMS
- Consolidation of existing multiple sites hosted separately under different domains into one domain for better SEO and Google ranking
- eCommerce ‘online shop’ solution for automation of sales of Turbosmart’s automotive products and merchandise
- Optimise conversions from lead to sales
Responsive & style update
Having worked extensively with Turbosmart throughout the years, we collaborated on adding features to the site to ensure the user experience is enhanced and a refresh of the website to move Turbosmart as an industry leader. Our recent collaborations included:
- Visual upgrade of static pages
- Setup of E-store & filter fields
- Car finder (Allows to search products by vehicle compatibility)
- Turbosmart Dealership finder (Allows users to search for Turbosmart product vendors & distributors)
- News
Elementor components
- Including changing all components into editable Elementor version and creation of template straps
Product Advisor & Vectors
- Allowing users to generate products based on car specifications.
- Design, development of pages, implementing product data, and creating a suite of product vectors.
Currency Switcher
- Allows automatic currency switch based on global location.
HTML Documentation Conversions
- Instructions HTML conversion
- Allows SEO & browser translation of PDF content.
Services
- Information Architecture (IA)
- UX Redesign
- Custom Web development
- eCommerce solution
- CMS / ERP Platform Integrations
“Working with Hinterlands on our latest website has been a pleasure. The team met our (high) expectations, worked with us to develop unique solutions to meet our complex needs, and gave us a platform to drive our business into the future!”
Chris Milne, Group Sales & Marketing ManagerThe final results
The updated site launched successfully in mid-October 2021 to coincide with the next SEMA premier trade show event in November 2021.
See it for yourself VIEW SITE